Quote from zf trader:
Google is a short here. The thing is if you short it there will be a spike up on some silly news and you will cover at a loss convinced that it will keep going up. Only the most disciplined trader could profit from shorting google right now.
Maybe if you have $1,000,000 in your account short one lot. Put out a GTC order at 101.01 to buy. Google has no "real" assets and generated cash flow from a wasting intellectual asset with a value of $0 ten years from know. Just ask Michael Eisner how much Infoseek is worth now