This is the ad i got from IB:
"IB Lends at Just 1.25%
While the Fed is lending money at almost zero interest rates, why not take advantage of it through IB? Interactive Brokers will lend up to $566,000 at 1.25% for every $100,000 in a Portfolio Margin4 Securities Trading account. As of 4/5/2010, more than 500 stocks had a dividend yield of 5% or more. "
So, one puts int 100K and get to play with 566K "to buy stocks yielding 5%" 5-1.25=3.75% or more of the "free return" per year. with 5.66 leverage one gets 5.66*3.75%= ~21% - that's a very nice ROI!!
naturally, IB has all kinds of disclaimers about the risks associated with margin, etc. so the people are properly informed. I have no quarrel with IB here. It is not about IB at all. To me, the ad captures the spirit of what's been going on for the last year with all the cheap money floating around: borrow cheap money, load up on stocks, sit out small corrections and reap huge ROI either from stock price appreciation or from dividends.
the behavior has been reinforced by the more than a year of the biggest bull run ever. some day it has to stop or it will get punished. since the interest rates are not going up any time soon, the risky behavior won't stop voluntarily. the punishment will come with a correction sharp enough to hurt many overleveraged bulls.