You're underwriting disaster insurance. So either be in the underwriting business and receive the multiple that entails, or trade ATM vol. Both can be viable business models, but one has a much higher ROI.
How do you trade the ATM vol? You sell the straddle when vol is high?
Identifying situations where it's not exactly 50/50 and executing trades that take advantage of them... that, as I see it, is the most important skill in trading.
Very, very few actually put it on the line by proving those claims - i.e., posting their entries and exits as they're made, and letting the market show whether they can "walk the walk."