Loving the product doesn't mean you have to love the fundamentals of the company, be it TSLA, NFLX or AMZN. Also, fundamentals have nothing to do with the stock prices of those mentioned stocks.
Did you know AMZN is losing on average 6 Billion bucks annually on delivery? yeah, that 2 hours or same day deliveries come with a price. Their only real money maker is cloud computing what has NOTHING to do with delivering of physical products to the customer's house....
https://seekingalpha.com/article/4066957-amazon-basically-dumping
I agree with the opinion of this guy:
"AWS is the only thing giving any profit to Amazon, yet it is facing intense pricing pressure, hence the poor profit guidance from Amazon.
As to the retail side: it is astonishing that in 20 years, Amazon has yet to turn a meaningful profit. I don't think they can at this point; Americans are heavily in debt and price is everything. Amazon's margins are already cut to the bone, so they have nowhere to go.
Amazon trades purely on the prospect of growth. As long as Bezos can keep finding markets to enter to sustain strong growth, the shares will hold up. But if growth falls below 20%, the illusion will shatter. Whilst revenue growth is still 22.5%, it is falling in every segment. Amazon are guiding 20% growth at the midpoint. That strikes me as the minimum growth needed to sustain the share bubble."