Also, the active shopping around for a buyer for Hulu is confusing me a bit (instead of keeping it private or ipo'ing it)
Hulu is owned by multiple media companies -- companies that are both content producers and delivery mechanisms.
I believe the traditional delivery mechanisms (tv channels, cable companies) are going to become worthless in the future.
In the future, you'll be paying Comcast for internet connectivity, not as the supplier of tv (video).
If Hulu's owners believed the same as I do, then I would think they'd be inclined to want to keep Hulu -- as Hulu is the leading internet tv delivery service.
So either they don't believe that, or they believe that the delivery mechanism -- both traditional (cable, satellite), and new-internet (hulu, netflix, etc) are going to be worthless; and only content creators will have value.
In which case, if I were a prospective buyer, I would either be happy or wary -- depending on if you think the seller is ignorant or correct in regards to the above paragraph.
But, I also suspect the sellers could be a bit sinister. TV producers have already shown some disdain for putting their content on the internet -- as a Hulu user, I've noticed increasing delays (up to 30 days now) between when content airs and when its shown on hulu. I've also noticed increased restrictions -- some video is not available on tv-connected devices such as the xbox, even though if you're using hulu on the xbox, you're paying for hulu plus. As a consumer, I find that outrageous that something is free on the hulu website, but unavailable on the pay service.
So what could be sinister? What if they sell Hulu, then slowly stop supplying content. Hulu becomes a shell with no reason to visit it. They could start a new hulu, and put their content on that.
Of course, hopefully the buyer can prevent this, with exclusive content deals as has been rumored in articles, and maybe non compete agreements from the sellers?