Such priming experiments can vividly show us how one perception that was outside of our conscious awareness influences our thoughts and actions. Intuitive priming is basically the initiation of brain cell associations via their simultaneous stimulation.
In another experiment with our group of traders they were asked to pick either a Long or a Short position for each stock in a 100 stock trading portfolio by just using their skill in reading charts. The traders were divided in two groups. Both groups were subliminally exposed to the ânews storiesâ that featured companies that were completely unrelated to the securities in the test portfolio. One group, however, was exposed to the stories about the companies that rapidly increased their market values due to their marketing, manufacturing and innovation success; they were doubling and tripling their share prices etc. Another group of traders was exposed to the âdoom and gloomâ stories about the investors that lost their shirts, about the âmeltdown of the US economyâ etc. Both types of stories were quietly played in the room where traders were intensively analyzing the stock charts as we only allowed them one minute of time to analyze each security. As the result the first group picked 71% Long positions in their portfolios and the other group was Short 66% of the stocks in their portfolios.
In another experiment with our group of traders they were asked to pick either a Long or a Short position for each stock in a 100 stock trading portfolio by just using their skill in reading charts. The traders were divided in two groups. Both groups were subliminally exposed to the ânews storiesâ that featured companies that were completely unrelated to the securities in the test portfolio. One group, however, was exposed to the stories about the companies that rapidly increased their market values due to their marketing, manufacturing and innovation success; they were doubling and tripling their share prices etc. Another group of traders was exposed to the âdoom and gloomâ stories about the investors that lost their shirts, about the âmeltdown of the US economyâ etc. Both types of stories were quietly played in the room where traders were intensively analyzing the stock charts as we only allowed them one minute of time to analyze each security. As the result the first group picked 71% Long positions in their portfolios and the other group was Short 66% of the stocks in their portfolios.
