CHICAGO (MarketWatch) -- Sen. John McCain's acceptance speech at the Republican National Convention Thursday night drew a total of more than 38.9 million viewers on eight television networks, surpassing the 38.3 million that tuned in for Sen. Barack Obama's address a week earlier, according to data from Nielsen Media Research.
The audience share for McCain represented a nearly 5% improvement over the third night of the convention, when running mate Gov. Sarah Palin gave the GOP a jolt by attracting more than 37.2 million combined viewers on six networks for her acceptance speech.
McCain's nearly 39 million viewers also easily surpassed the 24 million viewers last week who watched the address by Sen. Joe Biden, the Democratic vice presidential nominee, and the 26 million who saw Sen. Hillary Clinton's prime-time speech.
McCain outdraws Palin? No, It is the Palin effect.
Obama is old news!!!