I assume we are going to debate the validity of ROI until one of us gives up. Each trader has their own monetary goals and strategies along with the means to achieve them. You are putting entirely too much emphasis on profits vs. hours worked. A traditional business plan will outline and state how much production is needed vs. man hours to generate revenue (simplifying it all). You have to let go of that thought process when it comes to trading. We work in a "business" that can not be measured that way. Trading is comparable to a high level sales job or even a retail broker in the sense that you may not make a sale for an entire month, but the following week you land the elephant and make $25K in commissions. Same goes for trading. You will drive yourself crazy if your are charting hours spent vs. profits and expenses. I am a firm believer in organization, numbers, conducting DD and minimizing risks, BUT you will never see any type of consistency if you hold your trading numbers to that of a traditional business's. Daytraders are VERY analytical and will tend to over analyze their numbers, especially when they are in a dry spell. You have to understand the "game".....that's exactly what it is no matter how you want to break it down. Some look at it as a business.....yes it is in the sense that is provides income if you are good, but it's not a business because you can't identify exactly what needs correcting when your trading poorly. You have ideas and you work on those but you can't pinpoint THE PROBLEM and correct it then guarantee profitability the next day. That is the difference between a traditional business plan and trading.