This race is heating up a bit. Intel processors will be featured in the next Samsung Galaxy Tab, a small inroads into the mobile market for them. Samsung is one of the top sellers though, so this is a decent accomplishment. ARM holding stock trades at fairly high multiples right now. Stock was in the 20's just last year. The smartphone/ tablet market is the only 'relatively' high margin field for them. Apple was possibly considering Intel for iphone/ipad recently, don't think they scored that deal though.