"Follow the course opposite to custom and you will almost always do well."
- Jean-Jacques Rousseau ( Swiss philosopher, 1722-1778)
ps this quote is from "Stock Traders Almanac". Technically Switzerland did not exist till 1848. Rousseau was born in Republic of Geneva.
https://en.wikipedia.org/wiki/Jean-Jacques_Rousseau
Read: A counter-trend trader earns better! lol