Quote from Eddiefl:
His pysch talk about the market is the real deal, so who cares if he can sell a coffee cup to some rookie.
I agree about the inspirational part. But if that is the case he should be selling his services as motivational speaker and not trading mentor. As long as he labels himself correctly, everything is fine....
The cups and T-shirts are probably for PR, it is basicly free advertisement. He can get newbies who saw someone at a barbecue in a Jelly T-shirt, stroke up a conversation and eventually ended up a paying costumer.
As you said, he is a pretty smart entrepreneur....