The newbie mentality is naturally programed to lose money.
Rather simple... a trade makes a lil money, they see $$$ signs and exit with a quick, glorious, exciting profit. If the trade is a loser, they hang on to it, hoping it will turn and become profitable. The trade continues to lose, eventually they can't stand the pain, and exit the trade with a huge dent in their account.
The market cleverly and beautifuly strips newbies money from their accounts. The mind naturally wants to take quick small successful profits, but we hate to be wrong, so we let losses run hoping they'll turn around.
I'm opening a firm that only allows newbie traders to trade. They deposit their own money, and are led to believe that they are trading with their own hard earned money. They, naturally grab quick profits, and hang on to big losing trades. Little do they know that they're only trading in a simulated account that I've made to appear as a live account.
Meanwhile, I use my house account to take the opposite of every trade they make... they go short, I go long... and visa versa.
Once the newbie loses $10k, $20k, and is devistated, and quits, I then give them the good news. He actually didn't lose any money at all. He was trading a fake account. Didn't lose a dime. He's thrilled! I give him $1000 bucks, tell him he was part of an experiment, and kick him out. After I kick out 10 newbies, thats $100k+ profit in trading for my house account.
If I do come across a succesful newbie trader, who adds $10k of profit to his account, I cut him a check for $10k, kick him out and tell him to go trade at another prop firm. Afterall, only 1 in 10 inexperienced newbies will make money... if that. I'm still up $90k.
.... it's genius, I know! lol Who's in...?