Think of it this way. You make widgets. It costs you $10 per widget to make them. You've got a competitor who can make them for $8. But your widget machine was cheap and that particular widget is only 8% of your company's business while it's 50% of your competitors business. Your competitor loses his mind and starts selling widgets for $1.
Do you:
A. Turn off your widget machine for a while and let him self-immolate losing $7/widget; or
B. Commit to losing vast sums of your own money, at a rate higher than your competitor, in order to hop in the fire with him, to exactly what end?
The answer is pretty clear, isn't it?
I agree with you, but I worry about more than first derivative effects with this one. Banking scares me.
