Some good responses already. Obviously, the considerations are different for pure systems traders. Following rules for them is not optional, because if they don;t follow them, they have abandoned their system. That is said to be the single reason most systems traders fail.
For a discretionary trader, I think you have to separate the rule into one of two categoreis. Is it one that has been rigorously backtested? Or is it one that is more arbitrary, based more on common sense, comfort level, etc?
The former type of rules, those that have been tested and form part of your core methodolgy, should be followed pretty rigorously. For the latter type, I think they can be expreimented with without too much fear, provided you maintain risk discipline.
Let's look at premarket trading. A lot of times, it probably is random, particularly in stocks. If the company announced earnings the night before however, then you have a completely different dynamic at play. Premarket offers plenty of opportunities. So I would argue that one rule for premarket is somewhat arbitrary.
In my expereince, people get into trouble for failing to follow two rules. One is loss discipline. It can be awfully tempting to let a trade ride sometimes when your exit point and a support level seem to coincide. You know if you get out and take a max loss, there is a good chance it will bounce. Very tempting to stay in a little longer, but if that support level breaks decisively, you are looking at a catastrophic loss.
The other is position size, as alluded to by murray turtle above. If you want to risk getting blown out, then take way too big a size on a trade for your account. That way, you will be under so much pressure you can pretty much count on violating other rules. And maybe it's just me, but tempting fate by going for a big score seems to always end in tears.