Some more reasons I like this... unlike the grow operations like Canopy etc, which I have been quite vocal here about how the demand for recreational/medical cannabis will ultimately plateau, as evidenced later (right again) in Canopy's recent report regarding demand in Canada... GrowGeneration will serve an ever present demand in cities across America.
I love fragmented niches that are ripe for consolidation. There's not many left. This one is there right now, and it is an up and comer. Great name for the company too. GrowGeneration. The Millennial's and Gen Z's that want to smoke will all have a little operation at home since its no longer taboo. Its a craft, a hobby in a way. Like beer. And its the kind of thing where you enjoy going to a store and chatting it up with informed sales people that are all knowledgeable in the latest and greatest trends. While anything can be Amazoned, these stores look to me to be very well designed and geared towards that experiential... experience. Brilliant.
The other thing... what a great back door weed play around Federal banking regulations. Remember, its still illegal for now and as a whole, the big banks (local and regionals too) won't touch anything that has anything to do with pot.
As long as SG&A stays down, and the insider sales are done for now... it should deliver a nice return long term. But it will take time. Everyone wants to make 100% overnight; it doesn't work that way. Slow and steady wins the race for wealth creation via the markets.