VaN DKS is only $40 now.... and Dks has 2 new concepts that are warhouse off price and that fild & steam division...
Dick's Sporting upgraded to Outperform at Oppenheimer 06/09 DKS As previously reported, Oppenheimer analyst Brian Nagel upgraded Dick's Sporting to Outperform from Perform with a $52 price target. The analyst notes that dynamics within the U.S. consumer and retail landscapes have shifted dramatically, amid headwinds emanating from the COVID-19 crisis, domestically and abroad. While he remains concerned with longer-term potential for direct-to-consumer offerings at leading brands to, in part, undermine Dick's Sporting as a distribution mechanism, Nagel is increasingly optimistic, nearer term, that the company is well-positioned to capitalize upon changing, if not strengthening, demand trends in sporting goods. In his view, a still discounted Dick's Sporting valuation underappreciates meaningfully an improving fundamental outlook for the chain in coming quarters.
>>> The big negative here is you can buy those Nike or Addidas straight from them, their web sites.... but camping gear fishing stuff-- Badmittan sets... Water polo net? Don't laugh we just ordered one.... Hummmm