The Primex system is equivalent to a "Black Hole." They are attempting to suck all market participants into their dimension by pulling order flow out of the conventional market, and directing it to their auction process. Market Makers wanting to participate in revenue generated from Primex must commit all of their order flow to "primex"...In order for an ECN to now compete for this order flow it must become part of the system...
A few quotes from primex:
This unique exposure mechanism helps elicit latent and undisclosed buying and selling interest that is not ordinarily displayed in the public quotation. It's not displayed any longer because it's been sucked into the "Black Hole."
Not Most importantly, this includes the liquidity commitments provided by Market Makers. Objective one of their plan is to suck much of the volume from the conventional market by attracting all the Market Makers with revenue sharing enticements.
While the primex Auction System is not an ECN Display Alternative, it is designed to complement and work in tandem with ECNs by enhancing liquidity and price improvement available to ECN subscribers... "Turn to the dark side Luke," and you will be rewarded. Price improvement comes from volume, if they have it, they'll have the best prices, forcing everyone to join. This is plan 2, to pull the ECN's in to completely dry up the conventional market.
With all their big backers, I'm sure they aren't playing to be just another ECN alternative.