Quote from ddunbar:
First, did you laugh when you read my post? At least smile?
Ok, oK. To your question above.
The answer is yes! LOL. No I'm serious. Yes.
What if you didn't want a certain type of customer?
Example:
I went to this posh club in NY once. At the door, the bouncer (6'5 275lbs) put his hand on my chest perventing me from entering. All he said was "no jeans" in a monotone impersonal voice. He didn't even look me in the face when he said it. Never mind that they cost $400 a pair and I was wearing an Armani Jacket. Of course I was indignant afterwards. All embarrassed and what not.
But I was the type of clientele the club owners didn't want.
I never went back, but I never made the mistake of wearing jeans other than to bars.

So training them to be courteous (not saying that they are not mind you because I've had nothing but good experiences with IB cust in the courtesy dept.) wastes time. Being courteous to those who are wasting their time costs money. (not saying that you are but they might have interpreted you as being so for that particular instance.)
Nevermind the 80's axiom that the customer is always right. In trading, more often than not, the customer is always wrong. And he rarely takes responsibility for his actions or lack thereof.
Like Kiwi said (which I think I said first, neener neener neener) Brown co elitist attitude was a source of contention to those investors who lied on the app that they were experienced.
IB's slogan, "the professional's choice." Not that diff from Brown co's. Just less effrontery.
In my viewpoint, it doesn't need to cost much to be courteous or friendly to others. Take your case as an example, if the person had said "So sorry, but people wearing jeans could not get into the club", it would have been much better for both parties.
At least it can lower the chance for people getting pissed off and scold them.
What's more, how much does it cost to change your wording, and tune down your voice? Really nothing.
Saying "thank you" does not cost you tons of money.
Talking about doing business, if one is solely business- or money-wise, it may simply do the following:
- there's no point to treat every customer more or less equal.
- different levels of treatment should be applied to different classes of customers to maximise profits.
- If a customer trade at very low volume, it might waste their time to even support them or listen to their requests. They'd better allocate their time to their most wanted VIP.
- Every time these kinds of customers turn to customer service, an automatic reply will be received. "Please leave. We don't listen or support customers who trade at low volume"
The dollar earned / cost spent ratio is simply not high enough. One should focus its efforts on its most "dollar earned / cost spent" ratio.
By the same token, one should not spend efforts/money on low "dollar earned / cost spent ratio". Getting angry customers may not hurt one's business. As long as they are not so angry to leave you or reduce their trade volume here, you are fine. The "new feature poll" should not be cost-effective. It might be a loss on its own.
Evilly speaking, you may even try to use more dirty tricks and gimmicks in order to raise the revenue. It is evil, but it works if you know how to use wisely. You may not need to be liable to any criminal responsibilities. Sad but true. That's why there are still many con-man in the world.
But I don't think this is the way people should do business. After all we are not just pursuing money. We will not do something even if they can help me earn more money when it is against our social norms, morals, conducts, conscience etc.
After all, there should be a balance between money and other things.
Probably I sound like a preacher. Talking too much morals in the economic world.
PS: I am not saying you are always pursuing money (or agree others to be money slaves). There is no such implication.