i-shares commercial

Does anyone understand the new i-shares commercial by the Amex? It's very well done. It reminds me of the First Union commercial George Lucas made three years ago. However, I am just not seeing the relationship between NY city getting destroyed by a great flood and i-shares on the Amex. LOL. Anyone?
 
The only thing I can think of is the flood represents the bubble bursting in 2000 where everyone lost their money and now they have a new start as the water subsides and the sun comes out. So what should they do this time around? Well, not buy individual stocks but rather i-shares on the amex. LOL. Anybody else? Come on, I know you guys see this commercial 50 times a day on cnbc.
 
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