I miss Kayleigh McEnany and her binders already..

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Roger Ailes was a media consultant for Republican presidents Richard Nixon, Ronald Reagan, and George H. W. Bush, and for Rudy Giuliani's first mayoral campaign. In 2016, he became an adviser to the Donald Trump campaign, where he assisted with debate preparation.

Ailes had a simple approach understanding that a percentage of people are quite easy to bamboozle with elementary fallacies like the false balance. So speak to them and draw the natural rubes to you.

And it worked.
 
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