Regarding the analogy of pharmaceuticals and Brooks (and all other vendors for that matter) always showing winning trades.....
it's simple....... advertising
Let's say I have an energy drug that boosts your energy and stamina 50% of the time you take it, and the other 50% of the time does nothing
I create an ad that shows testimonials from 10 people, all of whom say it's a wonderful drug that gave them boundless energy
What will you remember most? The 50% of the time it is supposed to work? Or the ad that showed it working for all people interviewed? You will probably remember the latter because it makes a strong emotional impact.... you may even start thinking of it as a drug that always works, even though you were told it only works half the time.
Good sales pitches target the emotions of the customer, not their rational brains.
Trading educators are very skilled practitioners of this art. They know how to hook people. Only showing winning trades is almost like a form of subliminal advertising.... because at no time does the vendor ever claim you will win every trade.... nevertheless, many customers start to expect to win every trade even though they were never told so.
it's simple....... advertising
Let's say I have an energy drug that boosts your energy and stamina 50% of the time you take it, and the other 50% of the time does nothing
I create an ad that shows testimonials from 10 people, all of whom say it's a wonderful drug that gave them boundless energy
What will you remember most? The 50% of the time it is supposed to work? Or the ad that showed it working for all people interviewed? You will probably remember the latter because it makes a strong emotional impact.... you may even start thinking of it as a drug that always works, even though you were told it only works half the time.
Good sales pitches target the emotions of the customer, not their rational brains.
Trading educators are very skilled practitioners of this art. They know how to hook people. Only showing winning trades is almost like a form of subliminal advertising.... because at no time does the vendor ever claim you will win every trade.... nevertheless, many customers start to expect to win every trade even though they were never told so.
