The average purchase price in my game was around $.50 to $1.5
If you have hundreds of thousands of users a day a small percentage of users making purchases really adds up fast...
When new items were released there were spikes... I hit over $1000/hr when this one barn item was released. The item costed $2...
It's best to have a three stage marketing plan... New users only see items that are worth very little... Then once they make a purchase new higher cost stuff is displayed... Once people pull the trigger and make a purchase they are open to making larger purchases without hesitation...
I was playing this game maplestory last year... And I went from playing for free... To spending $150+ month on it... To even considering buying a $1000 wand in cash from this other person for my Evan.

Took me like six months at twelve hours a day to reach level 140+...
Gaming gets a little overboard... A friend of mine sold off his accounts and characters when he left world of warcraft and made thousands off em...
Even in my little facebook game there were about ten users who had tossed over $100 into the game...
A lot of developers go a bit overboard in their pricing... It's supposed to be "micropayments"... Not $10-$30 game items... Sheesh...
But, the reality is most of the time wasters on these games don't really give a damn... $5 to them is less than they pay for a coffee...
Quote from Cdntrader:
wow. Congrats!
interesting info. I can't imagine paying to play games.