I'll stick my neck out a bit on the thread.
I shorted AAPL. Well sort of anyway.
I shorted the May 280 call (actually two times on Friday with the first one about even and then again near the close). Very small just one contract at 4.30
I go long or short stocks that I want to swing or longer via options normally as I feel that it is lower risk as well as overall a better way to capture a trade that your not swinging for the fence with. (I am happy with lots of singles and doubles )
It may not go down much (I don't need it to in order to make money) but I do feel that it will not go up much further without at least a retrace and or pause before going much above 280. It also doesn't take much to figure out that 300 will offer major resistance
If it does keep moving higher (I predict odds not the future) I will also short the 290 and maybe the 300 (past experience tells me that 300 will find a lot of sellers and the IV may not be large enough to justify)