I have played PEP to the short side twice this summer and it worked out. FIZZ and TWLO are a bit illiquid. I'd have to have a lot of conviction on those to get in. That being said, if FIZZ gets much lower....so many of the CPG/beverage players have great balance sheets and might be willing to buy it.
DB its under a full on Short Attack along with a Hit Article about their quality of earnings. I sold my MEET $5 Calls I bought for $.70 above $2.40. When MEET hit $8 I thought, "Oh Rats, should have held it longer"! That's when MEET started to collapse for no reason. I looked all over the place, MEET's $8 price point did not last long, it quickly and fell to $4.67(Executive ended up getting that price for his 300,000 shares) wondering why MEET broke down. I bought the November $5s again during this attack, its taken a month to fight off the nasty rumors that MEET is a one trick pony.
I mention this because who knows how long its going to take for FIZZ get these Shorts and their rumors off their back. From my experience the CEO has been brutally honest, he does not sugar coat their strange Press Releases. When I bought the $50 Puts I thought I would make $1, not have them double or triple through luck.
Watch out until this settles down because people tried to catch MEET at $7, $6 and $5.5 only to sell at $4.7 when the Shorts pounded that stock. With such a thin float as FIZZ, let us see what happen's tomorrow with PEP's earnings.
I look forward to trading PEP because it has not acted good since last Q's spike to $109, next few days we touched $110 and now we fell down to $105 last week. Are they hurting, with rumors of a Sugar Tax and bad publicity we could make good money if we see how Wall Street reacts to their ideas? PEP is a good company, their not like KO that only has Corn Syrup Water, PEP is truly a diversified company. Do you think PEP is going to spike or head lower?