selling puts in a bull market is not being a contrarian, selling calls in a bull market now that would be a contrarian. i know a guy who has been selling calls on the sp for over 20 years and just managing the risk by rolling and hedging with long futures.
the volume of calls sold reflected a percentage of the huge long stock(s) positions he had. i know this method works because i was there the day he bought a 16 million dollar jet. if you have the capital to back your play this is the way to make money pretty risk free.
Selling Covered Calls in a bull market with huge portfolio(s) is not very risky..."just smart"..hey increases all dividends at a minimum...and if called use some freed up capital for buying a time machine. I suppose you are correct selling Puts in a bull market may not be contrarian...but "don't tell anyone" I've got to have buyers
) I owned a time machine for many years although mine wouldn't fly at Jet speeds. Flying is in my blood as is trading.