Well, the general idea...is to Anticipate a move. Not already be in the move, or in the money.
An option consists of two parts: intrinsic value, if it's in the money or not...and extrinsic value, all those greeks, volatility, misc, etc, calculated, factored, priced in.
Naturally, an option that's In the money will have a much more pricier, bloated, overall costs...than an option contract that's not, yet, valuable.
Would you rather own a fire home insurance policy that's not yet on fire? Or purchase a policy that's already on fire?
To purchase a fire home insurance policy that's already on fire...will costs you much more, compared to a home that's not on fire.
Like I previously mentioned, it's all about Timing,....the better timing someone has, the much more profitable they can be.
Everybody in the market are all essentially dumb fuck gamblers. But the person with timing...is rewarded.
Are you new or something? This is common sense, or options 101.