Quote from AaronCapps:
standard is 20%, if it's friends and family that are just going to do a hand shake introduction, i would lower it and/or maybe make it limited to one time, if it's lay down i would do the 20% for the life of the client. If the person is building a business promoting you, then you may need to pay more if the referral agent will do advertising and sales. It's all relative to the work involved
Thanks Aaron. Looks like the person wasn't quoting anything unusually high. Its more of a "lay down money" than a "hand shake intro".