Jeff Green is CEO of The Trade Desk, a leading platform that allows advertisers to buy specific audiences on an impression-by-impression basis. He recently talked to us about how programmatic buying and RTB are influencing the industry, from the 2016 elections to print ads
http://www.businessinsider.com/sc/real-time-bidding-helps-decide-elections-2014-1
Obama spent 10 times more than Romney
http://www.pbs.org/newshour/bb/media/july-dec12/download_11-16.html
http://www.businessinsider.com/sc/real-time-bidding-helps-decide-elections-2014-1
Obama spent 10 times more than Romney
http://www.pbs.org/newshour/bb/media/july-dec12/download_11-16.html