That is why financial statements of Wall Street companies are audited by accounting firms to make sure all the figures claimed are in fact valid and accurate. Most traders now rely on a much more reliable metric, the stockcharts. Think about it, it represents all the opinions of all the traders and investors in a given stock. They actually, put their monies where their mouths are by investing or trading that stock. That includes the guys that really matter, the big boys (hedge funds, mutual funds, brokers and banks) who trade hundreds of millions or even billions of dollars in any given stock.