Looks like the income is "Insta Income" meaning money they made from Instagram. That value divided by the number of posts gets the second column. Likely an overly simplistic representation of how they are monetizing Instagram.How does per post and income add up? Definitely not per post.
Looks like the income is "Insta Income" meaning money they made from Instagram. That value divided by the number of posts gets the second column. Likely an overly simplistic representation of how they are monetizing Instagram.

How does per post and income add up? Definitely not per post.