How can the value differ from the underlying ?

Hello Traders

I have a newbie question: How can the option value differ from the value of the underlying in the following Option (Warrant).

Here is the Chart:
http://img178.imageshack.us/img178/5439/imagephpp.png

This is the termsheet: http://www.datafilehost.com/download-2608dfec.html

Excerpt from the termsheet:
"Ratio: 1
Certificate Right: Each Certificate entitles the holder in accordance with the respective Terms and Conditions of the Certificates, to receive an amount in USD converted into CHF (using the USD/CHF rate based on the official mid-closing spot rates of USD/CHF on Reuters Page USDCHFFIXM=WM) equal to the Market Value on the Valuation Date multiplied by the Ratio and further multiplied by the Hedging Fee Factor.
Max Hedging Fee: 0% p.a."

Who can explain this to me ???

Thank you

Optimo
 
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