How Black Rifle Coffee Company Made Itself One of the Right’s Biggest Brands

What is white aggrievement angst according you?
Is it desire to have our entire country follow the rule of law according to the U.S. Constitution?

Disclosure... I know nothing about the coffee as I have only been a coffee drinker for about a year.



Here4money said:
nah, they tapped into white aggrievement angst. Dime a dozen grifts like those all over youtube and the like.
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I guess the fans felt they were not extreme and militaristic enough for them...

Black Rifle only sells coffee, brewing equipment, and branded clothing, but has still managed to carve a valued niche in the online gun world. But that position was put at risk in late 2020, when the company quickly issued a public statement distancing itself from Rittenhouse, triggering condemnation from hardened segments of the online gun community. Many decamped to Stocking Mill Coffee, an “even more extreme brand,” according to Noel. “Coffee became this bizarre stomping ground of infighting,” he says.
 
El OchoCinco said:
I guess the fans felt they were not extreme and militaristic enough for them...

Black Rifle only sells coffee, brewing equipment, and branded clothing, but has still managed to carve a valued niche in the online gun world. But that position was put at risk in late 2020, when the company quickly issued a public statement distancing itself from Rittenhouse, triggering condemnation from hardened segments of the online gun community. Many decamped to Stocking Mill Coffee, an “even more extreme brand,” according to Noel. “Coffee became this bizarre stomping ground of infighting,” he says.
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"extreme". As long as these LARPer clowns keep their guns off the streets and rant about their macchiatos instead, I'm fine with them overpaying for coffee.

 
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