when you think about it, it is pretty simple
#1 I'm electable
#2 I'm a woman
Everything is just a variation on those two themes
"Bernie has good ideas but the republicans will tear him to shreds"
"If I'm part of the establishment how come I am the only woman running?"
etc. more of the same, just stick to those two themes until you get the nomination, then you can become whoever you want to be depending on who your opponent is.
#1 I'm electable
#2 I'm a woman
Everything is just a variation on those two themes
"Bernie has good ideas but the republicans will tear him to shreds"
"If I'm part of the establishment how come I am the only woman running?"
etc. more of the same, just stick to those two themes until you get the nomination, then you can become whoever you want to be depending on who your opponent is.