Comments look like controversial.And to me he doesn`t sound like a marketer.
On the contrary, I think he's got the Millennial marketing mindset down to a tee. Only one person in the world can out-market good ole Ross in the pink sheets: Tim Sykes. Tim keeps his overhead much lower and his intensity an order of magnitude higher.
It will be interesting to see what happens to Ross's biz when the Millennials get their expendable income wiped out in the next bear. [Millennials aren't old enough to have ever experienced a full-on market meltdown]