Because it speaks to security of funds - about the most significant aspect of investing.
Because he's an experienced, perceptive, educated client? The less sophisticated a potential investor is, the more interested s/he will be in profit potential as the primary consideration, I think.
Unless you're avoiding automation, I recommend the Kevin Davey book already mentioned above. In a world of questionable vendors and authors, he's unmistakably "one of the good guys". I also recommend Michael Harris (see below), and I'd say that the fact that you're asking specifically about intraday systems isn't necessarily terribly relevant, here: the principles are mostly (not entirely, granted) the same, regardless of the trade durations.
Nowadays I have "our people" to do this, and they know far more about it than I do. In all my independent/retail-trading past, the first three things I ever looked at were - in this order - drawdown, drawdown and drawdown (I was trading my own limited funds, and wouldn't have been able to continue to make a living at all, if I'd risked losing significant chunks of it!).
Well, "robustness" in its broadest sense ... but that's not much of an answer, is it? More a way of re-wording the question! I recommend Michael Harris's Profitability & Systematic Trading as a not-too-long and highly readable answer to this.
But there's never certainty.
Trying to read between the lines of your post above, I suspect that Ralph Vince's excellent book The Mathematics of Money Management: Risk Analysis Techniques for Traders will perhaps be particularly helpful to you (and he posts here sometimes).