I have done this with success but I prefer to sell naked when the market is low and volatility is high. Example: When QQQ was trading 20. and volatility was high I sold 15. and 18. puts on the Qs. I didn't want to chase the stock up so selling puts was the answer for me. I would have bought the stock at that price if I got exercised. Its easy to think selling naked is a sure way to make $ because time decay is in your favor and if the stock is rising you are doing great. The problem comes in when you sell far enough out of the money to play it safe, you are are netting very small profit for the risk you are assuming. If you would have bought the stock and held it during a down turn then selling naked is fine. Eventually it will bite you in the ass. You might sell a put at .40 a share and in 3 days have the stock gap down 3.00 now that put is selling for 2.90 will you buy it back right here or wait a few more days and see what happens. By then it could be up to 4.00 Take THC for example (Tenet Health Care) Stock is trading $50. it gaps down to $30 and you sell a few puts. In a week or two its trading 14. and you are dead. I would be alot more apt to sell puts on an index than individual stocks, less chance of killer gaps. I would be very careful of selling puts at the high levels we are at right right now and also volatility is low. not a good risk/reward. Watch your risk graphs and play it safe.
Happy Trading All
Happy Trading All