"What fundamentals numbers do you find the most important?"
In the case of Hansen - none.
seriously. I mean, yes... I did the buffet/graham thang. I did look at the balance sheet, blah blah blah. but the #'s were of little importance compared to other fundamental stuff
but fundamentals incorporate far more than #'s. the #'s are what THEY provide to EVERY investor. Kind of hard to get a big edge with that.
What I did was call some friends who promote concerts and surf contests respectively. These kind of patrons are on the leading edge. Many were quaffing Monsters like it was going out of style. The profit margin on these (at that time) $2 drinks are MASSIVE.
Surfers are a big leading indicator. I was wearing Ugg Boots 20 years ago, as a surfer. Quiksilver clothes, etc. too.
I went to several convenience stores. They couldn't keep monsters on the shelves. I asked local kids.
I went to a block party, and the soccer moms had loaded a cooler full of Hansens natural soda, and everybody was drinking it. Hansens smartly marketed Monster DIFFERENTLY from their naturals. The type of health conscious, yuppie and hippie-granola cred that brought their natural sodas success was smartly decoupled from the more "extreme sports" younger set that drank the Monsters. Monster website didn;t even MENTION Hansen
Again, smart.
Beverage industry - growing. Old skool stuff like coke and pepsi taking a back seat to energy drinks, and alternative stuff (like JSDA too)
It was stuff like this that got me in very early, and very cheap. Kind of a peter lynchian approach.
This is also fundamentals. a lot of people equate fundamentals with balance sheets and #'s, in the same way they equate TA with charts and lagging indicators.
There is a lot more to fundies, and this is the kind of stuff I look at. EvERYBODY can look at the #'s. Not everybody is gonna talk to surf team promoters, BMX contestants, etc.
I love stuff like that. Maybe it's cause one of the first books on investing i read was Peter Lynch's and I firmly believe that an edge can be found in examining trendy stuff and looking in fields and products where you have an edge- an understanding of the market
In the case of Hansen - none.
seriously. I mean, yes... I did the buffet/graham thang. I did look at the balance sheet, blah blah blah. but the #'s were of little importance compared to other fundamental stuff
but fundamentals incorporate far more than #'s. the #'s are what THEY provide to EVERY investor. Kind of hard to get a big edge with that.
What I did was call some friends who promote concerts and surf contests respectively. These kind of patrons are on the leading edge. Many were quaffing Monsters like it was going out of style. The profit margin on these (at that time) $2 drinks are MASSIVE.
Surfers are a big leading indicator. I was wearing Ugg Boots 20 years ago, as a surfer. Quiksilver clothes, etc. too.
I went to several convenience stores. They couldn't keep monsters on the shelves. I asked local kids.
I went to a block party, and the soccer moms had loaded a cooler full of Hansens natural soda, and everybody was drinking it. Hansens smartly marketed Monster DIFFERENTLY from their naturals. The type of health conscious, yuppie and hippie-granola cred that brought their natural sodas success was smartly decoupled from the more "extreme sports" younger set that drank the Monsters. Monster website didn;t even MENTION Hansen
Again, smart.
Beverage industry - growing. Old skool stuff like coke and pepsi taking a back seat to energy drinks, and alternative stuff (like JSDA too)
It was stuff like this that got me in very early, and very cheap. Kind of a peter lynchian approach.
This is also fundamentals. a lot of people equate fundamentals with balance sheets and #'s, in the same way they equate TA with charts and lagging indicators.
There is a lot more to fundies, and this is the kind of stuff I look at. EvERYBODY can look at the #'s. Not everybody is gonna talk to surf team promoters, BMX contestants, etc.
I love stuff like that. Maybe it's cause one of the first books on investing i read was Peter Lynch's and I firmly believe that an edge can be found in examining trendy stuff and looking in fields and products where you have an edge- an understanding of the market
