Starbucks drinks are expensive but I see many private coffee stores charge much higher. Actually I am in Starbucks now. It is not only about coffee, it is about the environment that they provide and I can see the cost of business. Lots of abuse by the customers on napkins, milk,...... I believe it is a long term buy. I see it at $100 in 2-3 years.
By environment I meant people come and sit for hours without being bothered. I see many house closings, private tutoring are done in Starbucks. In long term that will help.The environment? Oh man, please don't get me started......
and one simple recession and people usually cut back on paying $4-$5 for a coffee...
I will be going long Dow mini futures at the cash market close. Betting on the old overnight rally.
That might be a good short term strategy but you should be nimble.