Hmmm....I guess the "when in doubt, palms out" mentality is still alive and well in the options world.
Selling premium used to be the only game in town in the options world. People like Steve Fossett and others all made fortunes using that approach.
However, as the volatility began to rise in the late 90s, a lot of those people lost their lunch. Fossett took a bath and dumped all of his seats on the CBOE.
I think shorting premium is fine if you pick your products and strikes carefully. However, I would be leery to follow Goldman's advice in this market. The broad indexes "corrected" a few weeks ago and then bounced back 5% the following week. That's not exactly they type of market that you want to be short gamma and short vega in.....