Goldman came out today and reiterated a sell rating on Apple.
Hahah...
How the tables have turned. Wasnt this getting upgraded every 2 days up until last week

"In the end" could be waaaaay down the road. "value" is a thing and so is "momentum". Gotta find your way within.
Many players, especially noobs, like to think... "I can ride the gravy train of momentum, then jump out before it all comes crashing down". Often doesn't work out that way.
What usually happens is some "lament selling too early" and others "lament getting trapped by holding too long".