This is the best article on gold demand price manipulation and general market condition that I have read. Nothing sensational or maniacal or conspiratorial, just the description of the stated goal of holders and producers of gold to keep up the demand and keep the gold rush going. There is often a claim made by gold bugs that there is a giant conspiracy to keep down the price of gold that they often neglect the reality of the other side of the equation:
As much as half of the gold in exchange-traded funds may be held by individual investors, according to BlackRock, the worldâs largest money manager. âYour little guy is going to get hit by the doorknob on the way out,â Williams said.
âOur primary mission was to find every button we could push to stimulate demand,â Burton, 59, said in an interview in London.
While the World Gold Council was not first in the world to develop an exchange-traded product backed by gold, bringing it to the U.S. market was crucial, Burton and Thompson say.
A malleable metal, gold isnât really consumed. Virtually every ounce of gold thatâs ever been mined is still around: an estimated 165,000 metric tons. Peter Bernstein, the late economic historian, cited a calculation that all of the worldâs gold could be melted to fit into a single oil tanker in his 2000 best-selling history of the precious metal, âThe Power of Gold.â
From its inception in 1987, the World Gold Council had concentrated on promoting gold jewelry, the industryâs traditional anchor. Very little was done to push gold as an investment, according to Kelvin Williams, executive director of marketing for AngloGold Ashanti Ltd. until 2006.
One of the councilâs highest-profile investment campaigns involved a Turkish television game show aired in 2000. Contestants competed to win their weight in gold as two women paraded in skirts and bikini tops covered in coins.
Other promotions encouraged Muslims to use gold as a way to save for their once-in-a-lifetime pilgrimage to Mecca. The council also lobbied India and Italy to sell gold over the counter at post offices and banks.
The World Gold Council hired consulting firm Bain & Co. to review its operations. The mission grew by early 2002 to include a plan that would be dubbed âProject Sunâ to study how to create an ETF, according to Thompson.
http://www.bloomberg.com/news/2010-...iners-push-every-button-in-tale-of-tears.html
As much as half of the gold in exchange-traded funds may be held by individual investors, according to BlackRock, the worldâs largest money manager. âYour little guy is going to get hit by the doorknob on the way out,â Williams said.
âOur primary mission was to find every button we could push to stimulate demand,â Burton, 59, said in an interview in London.
While the World Gold Council was not first in the world to develop an exchange-traded product backed by gold, bringing it to the U.S. market was crucial, Burton and Thompson say.
A malleable metal, gold isnât really consumed. Virtually every ounce of gold thatâs ever been mined is still around: an estimated 165,000 metric tons. Peter Bernstein, the late economic historian, cited a calculation that all of the worldâs gold could be melted to fit into a single oil tanker in his 2000 best-selling history of the precious metal, âThe Power of Gold.â
From its inception in 1987, the World Gold Council had concentrated on promoting gold jewelry, the industryâs traditional anchor. Very little was done to push gold as an investment, according to Kelvin Williams, executive director of marketing for AngloGold Ashanti Ltd. until 2006.
One of the councilâs highest-profile investment campaigns involved a Turkish television game show aired in 2000. Contestants competed to win their weight in gold as two women paraded in skirts and bikini tops covered in coins.
Other promotions encouraged Muslims to use gold as a way to save for their once-in-a-lifetime pilgrimage to Mecca. The council also lobbied India and Italy to sell gold over the counter at post offices and banks.
The World Gold Council hired consulting firm Bain & Co. to review its operations. The mission grew by early 2002 to include a plan that would be dubbed âProject Sunâ to study how to create an ETF, according to Thompson.
http://www.bloomberg.com/news/2010-...iners-push-every-button-in-tale-of-tears.html
