I am a newbie NYSE trader who has been nicked a few times going long recently. I've always cut my losses short so I have survived so far. I have never gone short. I can't find a book on how to do that carefully. Kathryn Staley's The Art of Short Selling was mostly anecdotal (and some of the anecdotes were about shorts getting killed in the late great bull market). I have skimmed several trading/investing books and got a few hints, but I also encountered some VERY scary stories about people who lost everything they owned (example: when KTEL went from $7 to $40 in half a day. It had 700,000 shares outstanding and a very small float). What rules to you have for selecting stocks to short that allow you to do it with such confidence?
