Here is a little lesson that I learned from Venture Capitalists that explain some of the action on SNAP. They say its about the people, not the idea. The shorts hate SNAP because FB is competing hard with it and Instagram made it tougher for SNAP to grow, but good VCs talk about how some of their investments were made based on the guy running the company because if he is good enough, he can pivot into something else entirely and produce a huge return.
Examples: are Twitter (it used SMS in the beginning), Slack (IIRC, it was a failing gaming company when the CEO decided to pivot into what it is today).
Furthermore some of the best bests Zuckerberg ever made was buying Instagram for less than $1B (it would be worth over $15B today according to some people), buying Whatsapp for $19B, plus there is the GOOGL purchase of Youtube for $1.6B (some say it would be worth $50B today, they call the earliest exit in history).
So the guys running SNAP look like they really understand millenials and young people, they made an hugely sucessful app (in fact they created a whole new way to live for some), at any second they can do something else inside the platform of the software (like adding some kind of feature that does extremely well, a sort of a pivot), they can acquire a company for a few hundred million that becomes worth a huge amount (in the case they are smart as Zuckerberg) or they deploy the cash balances of the company into some kind of new app or venture that does really well. In other words, there is huge convexity/optionality IF those guys are smart as they appear to be. That's the bull case, and that's the type of logic you dont hear from the financial media. I believe its quite sound, I'm not invested but I'm flirting with it. I would have to research those guys more, understand them better. They definetly suprised everybody by accelerating growth despite the fact that Instagram copied them hard
The bears dont get that when there is a great person at the top, you don't get JUST the assets/revenues/profits from the company, you also get a 'convexity lab' that comes with the team. That convexity lab (which generates ideas and invests capital) can be worth a huge amount if the person has the right idea, or buys the right company (so there is a Venture Capital firm inside the app company).