It pays to be Glenn Beck ... and pays, and pays, and pays.
The controversial Fox News loud-mouth - hero to conservatives, dartboard fodder to liberals - made $32 million in the 12 months ending March 1, reports Forbes magazine.
His company, Mercury Radio Arts, churns out books, runs a profitable Web site, and manages his sold-out appearances.
Beck insists he's not political, even after leading the charge against health care reform, feeding the frenzy of the Tea Party members, and telling his loyalists President Obama has "a deep-seated hatred for white people."
"I could give a flying crap about the political process," Beck tells the new issue of Forbes magazine (Forbes.com).
"We're an entertainment company."
And his brand of entertainment has paid off.
"I aspire to Walt Disney's never-ending quest to try to improve the quality of what he's doing, his never-ending vision of, 'Yes, it can be done,'" Beck said.
Not to mention his building one of the most lucrative and durable entertainment empires of all time, writes Forbes.
Here's where the money comes from, Forbes reports: Publishing (books and Fusion magazine), $13 million a year; Radio, $10 million; Digital/Online, $4 million; Paid Appearances, $3 million; Fox News, $4 million.
The linchpin of the Beck moneymaking machine is Christopher Balfe, 31, president of Mercury.
Writes Forbes: "Chris Balfe has two goals: building on existing businesses and creating new ones."
Balfe's vision for the future: "We have 400 radio stations; we could have 500. We sold 3 million books last year; we could try to sell 4 million or 5 million. We have 5 million [monthly unique visitors] on Glennbeck.com; we could have 10 million."
As to the key to his success, there are the occasional pangs of regret, Beck says, but "I think I say the things that people are afraid to say - and sometimes the things people are too smart to say."
http://www.nydailynews.com/entertai..._the_last_year_says_forbes.html#ixzz0kSqYIuMz
The controversial Fox News loud-mouth - hero to conservatives, dartboard fodder to liberals - made $32 million in the 12 months ending March 1, reports Forbes magazine.
His company, Mercury Radio Arts, churns out books, runs a profitable Web site, and manages his sold-out appearances.
Beck insists he's not political, even after leading the charge against health care reform, feeding the frenzy of the Tea Party members, and telling his loyalists President Obama has "a deep-seated hatred for white people."
"I could give a flying crap about the political process," Beck tells the new issue of Forbes magazine (Forbes.com).
"We're an entertainment company."
And his brand of entertainment has paid off.
"I aspire to Walt Disney's never-ending quest to try to improve the quality of what he's doing, his never-ending vision of, 'Yes, it can be done,'" Beck said.
Not to mention his building one of the most lucrative and durable entertainment empires of all time, writes Forbes.
Here's where the money comes from, Forbes reports: Publishing (books and Fusion magazine), $13 million a year; Radio, $10 million; Digital/Online, $4 million; Paid Appearances, $3 million; Fox News, $4 million.
The linchpin of the Beck moneymaking machine is Christopher Balfe, 31, president of Mercury.
Writes Forbes: "Chris Balfe has two goals: building on existing businesses and creating new ones."
Balfe's vision for the future: "We have 400 radio stations; we could have 500. We sold 3 million books last year; we could try to sell 4 million or 5 million. We have 5 million [monthly unique visitors] on Glennbeck.com; we could have 10 million."
As to the key to his success, there are the occasional pangs of regret, Beck says, but "I think I say the things that people are afraid to say - and sometimes the things people are too smart to say."
http://www.nydailynews.com/entertai..._the_last_year_says_forbes.html#ixzz0kSqYIuMz
