Gillette: Get Woke, Go Broke

[bone]

https://www.news.com.au/finance/bus...h/news-story/8ae70a5abc31280fc23711dcf7c30e5e

Gillette backtracks on its toxic masculinity advert campaign as it posts a $5.24B loss as compared to a $1.89B profit a year ago.

At the time, Gillette CEO Gary Coombe said the loss was a “price worth paying” and that he didn’t mind alienating some customers.

Clearly he's had a change of heart. Rival Schick has pointedly mocked Gillette with a series of lighthearted ads taglined “The Man I Am”. While Gillette blames currency depreciation for the losses - analysts are quite skeptical that currency slippage would account for such a disparity.

 

[MKTrader]

Serves them right! The free market at work...

 

[Frederick Foresight]

I guess all the "real men" had a conniption. Makes you wonder who the real snowflakes are.

 

[bone]

I guess all the "real men" had a conniption. Makes you wonder who the real snowflakes are.

My guess is that the Gillette Board of Directors had a conniption.

 

[Clubber Lang]

I guess all the "real men" had a conniption. Makes you wonder who the real snowflakes are.

The men who are tired of being called rapists, racist, hate mongers, etc etc etc etc by the liberal media just because they have different political views.
Maybe you wouldn't mind a creepy 35 year old man following your 10 year old girl into the ladies room to pee. But other people object to that madness.

 

[Frederick Foresight]

My guess is that the Gillette Board of Directors had a conniption.

I'm guessing Kimberley-Clark made hay of it, with increased Kleenex sales to all the manly men who took umbrage at the Gillette ad.

 

[zdreg]

I guess all the "real men" had a conniption. Makes you wonder who the real snowflakes are.

Either you are saying masculine men had a hysterical reaction to the ads or you don't know the meaning of the word conniptions.

 

[Frederick Foresight]

The men who are tired of being called rapists, racist, hate mongers, etc etc etc etc by the liberal media just because they have different political views.
Maybe you wouldn't mind a creepy 35 year old man following your 10 year old girl into the ladies room to pee. But other people object to that madness.

And THAT'S what you got out of the Gillette ad? I must have missed it when I blinked.

 

[Frederick Foresight]

Either you are saying masculine men had a hysterical reaction to the ads or you don't know the meaning of the word conniptions.

Oh, then you do understand. Splendid.

 

[LS1Z28]

Gillette really missed the mark with that ad. For awhile now there have been a lot of people that want to draw a correlation between masculinity and things like bullying, physical assault, & sexual assault. There are a lot of men that consider themselves to be masculine that would stand up to try to stop things like that from happening. It's a mistake to broad brush masculinity as a bad thing.

I don't really care about this sort thing. I'm going to watch the NFL, wear Nike apparel, & use Gillette razors. But if I were running a company, I would probably choose to take a neutral stance on divisive political & social issues unless I was targeting a very specific demographic.