Gillette apparently learned nothing from its disastrous Super Bowl ad campaign painting white men as dangerous and toxic. They have unveiled a new ad that will seem to be from an alternative universe to most of its customers. In the ad, an African American man guides his trans "son", ie daughter, in learning to shave. Seriously. I am willing to bet that event has never happened in the entire history of the US, yet here we have Gillette desperately trying to show how woke they are.
Gillette Gets Woker: Celebrates Dad Teaching Transgender ‘Son’ to Shave
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Gillette
NEIL MUNRO27 May 20198,671
6:40
Gillette’s latest advertisement sympathetically shows a woman “transitioning” to be a man with the help of male shaving products.
The risky advert echoes the feminist campaign to blur the biological differences between men and women by suggesting that women can become men with the help of some Gillette shaving products.
The main character says:
Growing up, I was always trying to figure out what kind of man I wanted to become, and I’m still trying to figure out what kind of man that I want to become … I’m glad I’m at the point where I’m able to shave … I’m at the point in my manhood where I’m actually happy. It is not just myself transitioning, it is everybody around me transitioning.
The ad fades out, showing the corporate endorsement of the transgender claim: “Whenever, wherever, however, it happens your first shave is special.”
The advertisement tries to marginalize the public’s view that men should live up to their natural biology-based masculinity as a natural complement to women’s natural biology-based femininity.
Instead of associating their shaving products with the valued idea of masculinity, Gillette’s managers associate their products with the feminist claim that men’s masculinity is unrelated to biology and is instead “socially constructed” by vague forces in society.
This feminist claim that the two male and female sexes are “socially constructed” is a vital political foundation for the transgender movement, which is now urging many teenage girls and boys — including depressed girls and gay boys — to reconstruct their bodies with the aid of surgeries, drugs, and hormones.
But these teenage decisions have lifetime consequences. For example, teenage girls who start taking the male hormone testosterone quickly and irreversibly change the tone of their voice. A small but significant number of girls remove their breasts, despite the risk of pain and regret.
A growing number of “detransitioned” women are reversing their claim to have switched sex, and are protesting the lack of caution within the medical industry. “There is a rush to get hormones … even if you are not 100 percent sure you are trans,” one young woman argues in her Twitter channel, @gnc_centric:
... more at https://www.breitbart.com/politics/...nsgenderism-celebrates-daughter-shaving-face/
Gillette Gets Woker: Celebrates Dad Teaching Transgender ‘Son’ to Shave
12,680EmailRedditTwitter
Gillette
NEIL MUNRO27 May 20198,671
6:40
Gillette’s latest advertisement sympathetically shows a woman “transitioning” to be a man with the help of male shaving products.
The risky advert echoes the feminist campaign to blur the biological differences between men and women by suggesting that women can become men with the help of some Gillette shaving products.
The main character says:
Growing up, I was always trying to figure out what kind of man I wanted to become, and I’m still trying to figure out what kind of man that I want to become … I’m glad I’m at the point where I’m able to shave … I’m at the point in my manhood where I’m actually happy. It is not just myself transitioning, it is everybody around me transitioning.
The ad fades out, showing the corporate endorsement of the transgender claim: “Whenever, wherever, however, it happens your first shave is special.”
The advertisement tries to marginalize the public’s view that men should live up to their natural biology-based masculinity as a natural complement to women’s natural biology-based femininity.
Instead of associating their shaving products with the valued idea of masculinity, Gillette’s managers associate their products with the feminist claim that men’s masculinity is unrelated to biology and is instead “socially constructed” by vague forces in society.
This feminist claim that the two male and female sexes are “socially constructed” is a vital political foundation for the transgender movement, which is now urging many teenage girls and boys — including depressed girls and gay boys — to reconstruct their bodies with the aid of surgeries, drugs, and hormones.
But these teenage decisions have lifetime consequences. For example, teenage girls who start taking the male hormone testosterone quickly and irreversibly change the tone of their voice. A small but significant number of girls remove their breasts, despite the risk of pain and regret.
A growing number of “detransitioned” women are reversing their claim to have switched sex, and are protesting the lack of caution within the medical industry. “There is a rush to get hormones … even if you are not 100 percent sure you are trans,” one young woman argues in her Twitter channel, @gnc_centric:
... more at https://www.breitbart.com/politics/...nsgenderism-celebrates-daughter-shaving-face/
