Quote from heynow:
I started off with Etrade Pro last March. They had an amazing office in NYC (former Worldco Office) and I figured that Etrade - with all its capital and resources would outlast every other firm out there. They shut the place down within 2 months. I learned that any prop firm out there can fail, especially when they flub the basic stuff. As a retail/prop firm you essentially have to recruit, train, and retain traders (your customers) by providing good risk management and service. Considering hedge funds and trading in general is one of America's fastest growing industry there's tremedous potential out there for the firm that gets it right.
Seriously though.... eTrade gets it all wrong.
That was expected to happen.