Personally, I would allocate a specific percentage of my investable assets to the trade. Then I would further divide that amount and invest in GE as certain milestones are met.
These milestones would include particularly bad, but not fatal, news on the company, favorable management change, several big contract awards, a new technology or process, or favorable technical performance as measured by relative strength and trend analysis.
GE can benefit greatly from advances in robotics and AI and will be able to use these technologies extensively in several of their divisions.
There is no law that says GE can’t go back to six, as it did in the Great Recession, or worse.
These turnaround stories can take a long time. Should GE right their ship before the next recession, the stock may provide a significantly better than average return.