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Publisher Gannett Strikes First of Its Kind Deal With Sports Betting Outfit
By
Reuters
|
July 27, 2021, at 6:51 a.m.

Publisher Gannett Strikes First of Its Kind Deal With Sports Betting Outfit
More
By Helen Coster
(Reuters) - Gannett, the largest newspaper chain in the United States, is partnering with a sports betting company - the first deal of its kind for a major U.S. newspaper publisher.
In a 5-year deal worth over $100 million, the publisher of USA Today, local papers published in 46 states and over 200 sports websites is teaming up with Tipico USA Technology, the American division of German sports betting provider Tipico Group.
Tipico will provide sports betting odds for Gannett’s sports content. Gannett will embed either a button or an icon for Tipico in its sport content and receive a referral fee for traffic that leads to first-time bettors on Tipico’s platform. Tipico will also spend $90 million on Gannett advertising and sponsored content, including videos, columns, blog posts and events.
As more states have legalized sports betting, media companies have turned to the sector to diversify their revenue. In May the Associated Press struck a deal with sports betting company FanDuel, through which FanDuel pays the AP to include its sports odds in coverage. Both ViacomCBS-owned CBS Sports and Walt Disney Co's ESPN have partnered with companies that provide sports betting odds. Fox Corp launched the FOX Bet sports betting platform in 2019 through a partnership with sports betting operator The Stars Group.
It is unclear what benefits these deals have yielded. Sun Bets, a partnership between the Rupert Murdoch-owned British newspaper The Sun, a unit of News Corp, and Australian gambling group Tabcorp Holdings closed in 2018 after disappointing financial performance.
Gannett had previously struck a deal with BetMGM in which the joint venture between MGM Resorts and GVC Holdings paid Gannett for advertising and referrals.
In an interview, Gannett Chief Executive Michael Reed said he hopes the Tipico deal will serve as a model for partnerships with other companies in sectors such as events and entertainment. “It's not an advertising play,” Reed said of the deal. “It’s building a new brand and customer base for a business that happens to be in a legalizing, fast-growing new business sector.”
In addition to the advertising and referral fees, Gannett will get a 1% equity stake in Tipico USA Technology upfront, with the option to acquire a total stake of 4.99% within the next five years.
(Reporting by Helen Coster; Editing by Dan Grebler)
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Tipico New Jersey Sportsbook Review: $750 Bonus (July 2021)
By
Jason Guilbault |
Contents
Tipico A New Sports Betting Experience
Many sportsbooks are looking to get in on the action before the next NFL season, and Tipico Sportsbook is one of them. They have recently launched in
New Jersey, and
Colorado will be on the way. Tipico might not be a household name to those in the States, but they have a European background and a strong product. Coming in a bit late to the party, Tipico will have a new slate of promotions for new users. At first glance, Tipico has a very smooth mobile app, plenty of sport offerings, and various betting options.
Tipico Background
You might be a bit unfamiliar with Tipico as they are a European-based sportsbook, who is moving into the United States after the growth of legalized
sports betting. With a strong background in Europe, the product will enter the United States in good shape. They have headquarters in Germany and other offices around Europe like in Austria and Croatia. Tipico partnered with Ocean Casino Resort in Atlantic City and has a partnership with NetEnt as well. With a European background, U.S. users can expect a strong international football product in addition to various sports like darts, golf, and tennis.
Tipico Promo Code
Tipico is rolling out a $750 deposit bonus for those in New Jersey. They will match up to 100% of your deposit. All you need to do is be a new user and in the state of New Jersey. Registering is easy as it is the first window upon entering the website or mobile app, and verification is quick. Tipico does have a promotions area where they will offer weekly or daily promotions.
Tipico New Jersey Promo Code
Promo Code Details
New Jersey Promo Code
No Code - Click Link
Promo Code Breakdown 100% Deposit Match Worth up to $750 of Bonus
Promo Eligibility Must be 21 years of age or older and physically in New Jersey to claim bonus. Must be a new user to Tipico Sportsbook
Verification Date July 2021