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Fat Brands announces exclusive partnership with PepsiCo 09:05 FAT, PEP FAT Brands (FAT) announces exclusive beverage partnership with PepsiCo (PEP). Building on the relationship PepsiCo has with Hurricane Grill & Wings, Yalla Mediterranean, and Ponderosa and Bonanza Steakhouses, FAT Brands is expanding its beverage partnership with PepsiCo to include the Fatburger, Johnny Rockets, Elevation Burger, Buffalo's Cafe and Buffalo's Express brands. Under the new agreement, domestic FAT Brands restaurants will offer patrons up to a dozen beverage choices from the PepsiCo portfolio including Pepsi, Diet Pepsi, MTN DEW, Brisk Iced Tea, Tropicana Fruit Punch and Dr. Pepper through its bottling partnership in most markets. The two companies also will debut new, brand-specific offerings at the restaurant level, such as a new Fatburger Lemonade, as well as a variety of culinary innovations leveraging options from the PepsiCo food and snacks lineup. In addition, many franchisees will expand their bottle and can offerings of soft drinks and AQUAFINA, and leverage PepsiCo's digital expertise to further build upon their takeout/delivery business as consumer demand has increased. The restaurant concepts expanding into the partnership will begin converting to PepsiCo products across the country starting later this summer-